Playbook replay
Organic spillover capture
Surface unpaid amplifiers and UGC using your hashtag.
A real Naise session, redacted before publishing. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
My read: TikTok has enough live signal to act on now; Instagram is still enriching, so I would not make the IG call yet. I excluded the named paid handles @a and @b; neither appeared in the live TikTok sample I could verify.
Unpaid amplifiers ranked
| # | Creator | Platform | Post angle | Views | Engagement rate | Audience fit | Call |
|---|---|---|---|---|---|---|---|
| 1 | Creator A | Vacation prep / glow-up routine | 2.1M | 12.4% | Strong beauty + lifestyle fit | Reshare + contract | |
| 2 | Creator B | Clear-skin tip / K-beauty routine | 2.8M | 8.5% | Very strong skincare fit | Reshare + contract | |
| 3 | Creator C | Long-wear makeup base tutorial | 1.1M | 8.8% | Strong makeup education fit | Contract next round | |
| 4 | Creator D | Sunday self-care reset | 459K | 13.8% | Strong self-care / glow-up fit | Reshare + test paid | |
| 5 | Creator E | High-energy GRWM beauty moment | 10.5M | 14.4% | Strong beauty reach, likely expensive | Reshare; contract only if budget allows | |
| 6 | Creator F | Day 1 of 30 glow-up series | 22.9K | 7.5% | Good creator-development lane | Low-cost seeding candidate | |
| 7 | Creator G | Back-to-school confidence / glow-up | 747.9K | 14.7% | Strong engagement, youth-skewed | Use only for teen-safe briefs |
UGC worth re-sharing
1. Creator A — vacation prep glow-up This is the cleanest reshare: the content already has the “getting ready to feel good” emotional arc that a glow campaign needs. It is high-performing, easy to caption around, and unlikely to feel like a random meme hijack.
2. Creator B — clear skin with one-ingredient hook Strong fit if the brand is skincare, beauty, or wellness-adjacent. The hook is a little DIY-heavy, so I would reshare only if the claim does not conflict with your product science or brand safety standards.
3. Creator D — self-care reset Best “community” reshare. It feels more authentic than the celebrity-scale posts and gives the campaign a softer emotional lane beyond transformation aesthetics.
4. Creator E — GRWM beauty moment Worth re-sharing for reach and cultural energy, but I would treat it as amplification content rather than proof of tight brand affinity unless the product is visibly part of the routine.
Creators worth contracting next round
Priority 1: Creator A Best balance of reach, engagement, and format fit. Contract her for a repeatable “prep with me” concept: vacation prep, event prep, date-night prep, or first-day-back prep.
Priority 2: Creator B Strong skincare lane with very high view volume. Contract if the product can credibly sit inside a clear-skin routine, but give strict claim guardrails.
Priority 3: Creator C Best for tutorial credibility. She is less “UGC casual” and more beauty-education, which makes her better for conversion-style content than pure hashtag hype.
Priority 4: Creator D Good for a lower-risk paid test. The engagement is strong and the self-care reset lane gives you a more intimate creator voice.
Do not prioritize yet: Creator H, Creator I, Creator J, Creator K. They show engagement, but the content lane is off-brief for beauty/glow unless your campaign is deliberately going broad meme/culture rather than product-led UGC.
Instagram is still queued on the backend, so I’d re-run this once it enriches before making the final cross-platform contracting list.
Naise created an artifact
Organic accounts on the campaign tag, filtered against the paid roster and ranked by engagement and fit.
Sections
| Section | Output |
|---|---|
| Unpaid amplifiers ranked | Platform, angle, views, ER, audience fit, call |
| UGC worth re-sharing | Posts shootable as-is |
| Creators worth contracting | Next-round shortlist |
Call from the session: TikTok has enough live signal to act on now, Instagram is still enriching. Creator accounts are masked.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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