All playbooks
Market Research
Winning-format benchmarking
Analyse the top-performing posts under a category hashtag to learn which hooks, formats, and lengths win in that niche.
Watch the sessionInstagramTikTokHashtag SearchUser Profile
The brief Naise works from
Analyse the top-performing posts under category hashtag on platform in market. Identify the hooks, formats, lengths, and styles that win in this niche. Output a creative playbook with patterns and example posts to model.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Creative playbook
#skincareroutine, TikTok Singapore, format benchmark
The hooks, lengths, and formats that beat their own author's baseline, with posts to model.
120 posts read15 to 30s wins3 hook shapes
See the full output in the sessionInputs it asks for
category hashtag
For example: #homeworkout
platform
For example: TikTok
market
For example: Singapore