Brand Strategy
Origin story
Give Naise the founding facts. It shapes them into a three-paragraph narrative with a real problem at the centre, and flags any line resting on a detail you never gave it.
Watch the sessionThe brief Naise works from
From the product information and brand voice documents in this project (or, if none are attached, treat the brand as: what the brand makes) write our brand origin story. We were founded in year founded by founder names after they ran into the problem they hit. Before landing on what you built they struggled with what made it hard. Deliver 3 paragraphs suitable for an About page, built on a clear before and after rather than a list of milestones. Then list every sentence that relies on a detail I did not give you, so I can confirm it or cut it.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira About page, 3 paragraphs
Founding narrative built on the supplier obstacle, with four invented details flagged for confirmation.
Inputs it asks for
year founded
For example: 2021
founder names
For example: Mei and Ravi
the problem they hit
For example: throwing away a full bottle because the pump broke
what made it hard
For example: no supplier would run refill pouches under 50,000 units
what you built
For example: a refillable three-step routine
what the brand makes
For example: refillable serums and cleansers, sold direct
Worth knowing
Naise shapes what you give it. It will not invent a founding detail, so a thin brief produces a short story rather than a fictional one.